To encourage a culture of life, Vitae Foundation was started in 1991 by President Carl Landwehr and aired its first educational pro-life messages the following year. Using research to better understand the abortion-minded woman, ads are developed, produced and strategically placed in integrated media including TV, radio, Internet, mobile, print and out-of-home marketing.  Ads are women-centered, non-confrontational and non-political.  They are designed for women of child-bearing age and their circles of influence and to help women facing unintended pregnancies find loving assistance at a local pregnancy help center, encouraging their decision for life.  Vitae Foundation has become a resource and standard bearer for pro-life media nationally and internationally.  Since 1991 it has aired messages in 74 US media markets and 14 countries, saving countless lives.  Click our logo for sample ads and state charitable registration information as well as links to websites with information and options.